"When I first started lifting I wanted to be a Super Hero.. But that was my motivation. I was huge into comics at a very young age and nothing made me feel better than helping people. So I wanted to build muscle to be like Superman, Captain America, Wolverine, etc."

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But at the same time, the film industry just got torched. The risk tolerance for the types of movies we're talking about is lower, and the reason for that is that the captains of the industry were asleep at the switch when their core business was being disrupted. And they're never getting it back. In a way, it makes it all the more exciting when the good ones get through.

— Edward Norton