"I also do not like the idea of soft money, these issue ads - people don't know where the money is coming from, millions and millions of dollars outside of the control of a candidate - there's no accountability."

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It is a very unusual sector and the one thing I would ask of them is to understand that for most of them one-third of their films are being financed by the taxpayer and that carries huge accountability and responsibility.

— Estelle Morris, Baroness Morris of Yardley