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— Seth Godin"But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going."
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It feels strange to me to be living in a box, hiding from the steadying influence of the moon; wearing the hide of a cow, which is supposed to be dyed to match God-knows-what, on my feet; making promises over the telephone about things I will do at a precise hour next year.
— Barbara Kingsolver
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
— Seth Godin
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