"The answer to the question "where do good ideas come from" is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one."

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Keith Richards ... was once asked how he came up with all those amazing guitar riffs. His answer? He just starts playing until he makes the right mistake. In other words he's optimistic he will create something good by virtue of getting something "wrong."

— Mark Stevenson