"It never seemed like that much of a mystery why shows I was acted in failed. When you're doing a show called Freaks And Geeks about young people in high school, and it's on Saturday nights at 8 and there's no promotion for it, it's not really hard to guess why no one's watching it. And when you're doing a college goofball comedy that premières three weeks after Sept. 11, it's not that hard to piece together why that's not the most important thing on the radar."

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I have become a giant fan of the testing process, especially with a comedy. I mean, they tell you what's funny. It's almost tailor-made for people who shoot the way we shoot, trying a million different options and versions of things. Because the audience doesn't laugh at a joke, we put in another joke. If they don't laugh at the next joke, we put in another joke. You just keep doing them and you can get the movie to the point where every joke is funny, if you have enough options in the can.

— Seth Rogen