"Shutting people down creatively often doesn't get the best performance out of them."

Previous Quote

I always have to pretend I'm somebody else to give the best performance. It kind of feels like I'm acting; it's definitely an exaggerated version of me. I'm a very normal, down-to-earth person, but I wanted the videos to be striking, so I have to lay it on a little bit.

— Jessie Ware