"I told myself I'd do well by using the experience I gained during my seven years as Big Bang. In my mind, the executive producer is the person that is in charge of everything up to the point that the album comes out. So not just the music but also the music video, album artwork, photographs, and even the material the album itself would be made out of."

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I couldn't know about my culture, my history, without learning the language, so I started learning Arabic - reading, writing. I used to speak Arabic before that, but Tunisian Arabic dialect. Step by step, I discovered calligraphy. I painted before and I just brought the calligraphy into my artwork. That's how everything started. The funny thing is the fact that going back to my roots made me feel French.

— eL Seed