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— Seymour Cray"One of my guiding principles is don't do anything that other people are doing. Always do something a little different if you can. The concept is that if you do it a little differently there is a greater potential for reward than if you the same thing that other people are doing. I think that this kind of goal for one's work, having obviously the maximum risk, would have the maximum reward no matter what the field may be."
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
— Howard Schultz
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I think the guiding principle for me is working with people, because I don't know how long it's going to last, I want to seize the moment and work with people I want to work with.
— Tony Scott
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