"At the Olympics, you there to do a job. I feel you should take it seriously. You should be respectful. You are putting on the red-white-and-blue and going out there to perform for your country."

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It is so much easier to be nice, to be respectful, to put yourself in your customers' shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.

— Mark Cuban