"Hackney gets a bit of a bad rap, but it's the only place I've ever lived that felt like a community. I know my neighbours."

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I want to put a soul in a garment. I don't want my clothes to be perfect, because human beings are not perfect. You can meet somebody in one of my jackets and it can all look a bit wrong, but also human and beautiful. Cutting nonchalance into a garment is difficult, because you can't just make an oversized or an asymmetric garment - it will look ugly. Making it look natural is delicate work. If it's too obvious, then it looks fake. Balancing the garment is a painstaking task, because you have to keep in mind how the clothes move.

— Ann Demeulemeester