Sheena Iyengar Quotes | Consumers presented with six choices on an it...

"Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item."

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When companies try to guess what consumers want, they essentially make the choice for consumers.

— Sheena Iyengar

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Consumers all over the world will be able to flip open their phones and see their favorite Warner Music videos.

— Judy McGrath

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