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— Sheena Iyengar"I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One choice? I gave you Coke, Pepsi, Ginger Ale, Sprite. They saw that as one choice. Now why was that one choice? Because they felt, well, it was just all soda."
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The Rat, meanwhile, was busy examining the label on one of the beer-bottles. "I perceive this to be Old Burton," he remarked approvingly. "Sensible Mole! The very thing! Now we shall be able to mull some ale. Get the things ready, Mole, while I draw the corks."
— Kenneth Grahame
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He that buys land buys many stones, He that buys flesh buys many bones, He that buys eggs buys many shells, But he that buys good ale buys nothing else.
— John Ray
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