"I couldn't feel good about myself hanging out in Armani clothes when my girlfriend can't even pay her heating bill. I'd feel foul and I'd be embarrassed."

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Before, being a model, it was just a job, and I was making fun of it. But today, I take my career more seriously. The fact that a reader may buy an Armani item because she'd seen it on me in a magazine is very important to me. So much so that I intend to launch my own label.

— Milla Jovovich