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— Simon Anholt"Brands are the rock stars of commerce, and create many fans, both at home and abroad."
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There is no value with just one restaurant or with one person. The brand has to be bigger than the person.
— Wolfgang Puck
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If you think of ice cream, it (Helvetica) is a cheap, nasty, supermarket brand made of water, substitutes and vegetable fats. The texture is wrong and it leaves a little bit of a funny aftertaste.
— Bruno Maag
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