"I grew up surfing on the north coast of New South Wales, and on most of the beaches, women never wore tops. When we were 10 or 11, me and my mates couldn't drive, so they'd take us surfing and then sit on the beach topless and read a book. I don't know if I quite saw them sexually, but there was physical intrigue."

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I do a lot of work in travel and tourism, and I think this story is in the book. This woman is in a hammock, and she's got the beach below her and the sky above her, and the ocean beyond her. She's relaxing. She's got a drink in her hand and a book. Every woman sees this picture and says, I want to be in that hammock. Every guy sees the picture and says, I want to be in that hammock with that woman. It works for everybody.

— Frank Luntz