"The comfort zone is always the most desirable place to be. But in settling for comfort, there is a price to pay and it comes in the death of ambition, of hope, of youth and the death of self."

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Here's an equation I want you to remember for the rest of your life: CZ = WZ. It means your "comfort zone" equals your "wealth zone." By expanding your comfort zone, you will expand the size of your income and wealth zone.

— T. Harv Eker