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— Simon Barnes"There was an advert I rather liked. Devastated woman: "I've just seen the Four Horsemen of the Apocalypse!" Husband: "Never mind, love, it's not the end of the world.""
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Why do you never find anything written about that idiosyncratic thought you advert to, about your fascination with something no one else understands? Because it is up to you. There is something you find interesting, for a reason hard to explain. It is hard to explain because you have never read it on any page; there you begin. You were made and set here to give voice to this, your own astonishment.
— Annie Dillard
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If I was making a tea advert, I would want to communicate about tea is that it can console you, it can start your day, there is the warmth and the ritual, and you can share it; you make someone a cup of tea and you offer it to them.
— Matt Smith
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