"Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy."

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As the workplace becomes more specialized, from offices to medical centers to factories, teams of people must accomplish their work by collaborating with each other. In my work in filmmaking, we need talented individuals with technical skills, but their abilities to communicate and work with others are just as valuable.

— George Lucas