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— Simon Mainwaring"The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?"
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The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.
— Simon Mainwaring
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Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
— Simon Mainwaring
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