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— Simon Mainwaring"The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant."
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The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
— Simon Mainwaring
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Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.
— Simon Mainwaring
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