"There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers."

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Eating smart is all about having an awareness of your body. The most obvious way to do that is by seeing it. So when you're trying to lose weight, spend more time wearing less. I don't think I could eat a plate of nachos naked could you?

— Marisa Miller