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— Simon Mainwaring"When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises the lives of millions of people around the world can truly change."
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It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
— B. F. Skinner
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We need to develop the new green industrial revolution that develops the new technologies that can confront and overcome the challenge of climate change; and that above all can show us not that we can avoid changing our behaviour but we can change it in a way that is environmentally sustainable.
— Tony Blair
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