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— Simon Sinek"Following takes why. Transactions take what. It has to be real. It has to be the same for writing a book."
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The only meaningful contact is one that involves a genuine, giving personal interaction. You may want another person to help you in business, but you must also be willing to help him and to spend time getting to know his interests and needs... It has to be real and heartfelt, or it's best not to try to establish the relationship at all.
— Art Linkletter
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In anything really, it's finding the reality. You can't be 'real,' but you can create a reality. And that created reality is what the audience believes in. And that's essential. Because if the audience doesn't believe that, they're never going to trust you. And if they don't trust you, you can't lead them up the mountain.
— John Hurt
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