"With no matter what human being, taken individually, I always find reasons for concluding that sorrow and misfortune do not suit him; either because he seems too mediocre for anything so great, or, on the contrary, too precious to be destroyed."

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I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can't do that. I'd rather quit.

— Steve Jobs