"When everyone at school is speaking one language, and a lot of your classmates' parents also speak it, and you go home and see that your community is different -there is a sense of shame attached to that. It really takes growing up to treasure the specialness of being different."

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One of the most powerful aspects of service - being different. What is WOW? WOW! is great service! WOW! separates the EXTRAordinary from the ordinary. WOW! Separates the strong from the weak. WOW! separates the sincere from the insincere. WOW! separates the pro's from the con's. WOW! separates the yes's from the no's. WOW! is the full measure of your personal power, and the way you use it. WOW! is doing what others can't (or won't). WOW! is what you do for others in an exceptional way. WOW! is the ticket to success. Your ticket. Are you WOW?

— Jeffrey Gitomer