"Fortune raises up and fortune brings low both the man who fares well and the one who fares badly; and there is no prophet of the future for mortal men."

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Living sites are only as good as today's update. If the words are dull, nobody will read them, and nobody will come back. If the words are wrong, people will be misled, disappointed, infuriated. If the words aren't there, people will shake their heads and lament your untimely demise.

— Mark Bernstein