"There are literally endless options and possibilities, and often no clear or obvious path in how to make that choice, and nobody to tell you to go this way or that. But somehow, it works itself out if you trust in the process, which is often easier said than done."

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Sometimes I will give some very vague directions to the designer that I'm working with on a particular project and they'll come back and surprise me with something that really shows a lot of their own 'hand' in it. Other times I'll have a really clear idea about how I want it done and I'll draw it out pretty precisely and say 'make it look exactly like this' and it will be something where it looks like I can say it was 'fully my design'. The work can also range between the two.

— Michael Bierut