"World music evokes a feeling. You don't have to think about the scene that it comes from."

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It's never enough to just tell people about some new insight. Rather, you have to get them to experience it a way that evokes its power and possibility. Instead of pouring knowledge into people's heads, you need to help them grind anew set of eyeglasses so they can see the world in a new way.

— John Seely Brown