"It's a tremendous challenge, because there have been so many characters created over the years. Every time you think you come up with a great name, you find out somebody has already done it. Dreaming up the stories isn't that hard, but coming up with a good title is the toughest part."

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I've written so many things over the years that I don't want to go back to being just a scriptwriter. I'm in what I consider to be the enviable position of all I have to do is come up with the idea and write an outline that makes it seem like it's a viable idea that will interest people, and then other people write the scripts -- and I become the executive producer or the producer, depending on how much involvement I have, and I get a creative credit and then move on to the next project.

— Stan Lee