"The fashion industry now has a direct relationship with its customers. Thanks to things like Twitter, ideas can be shared and circulated."

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I was born in Siberia, which supplies nearly 80 percent of Russia's oil and natural gas resources, so I've always been aware of how big a pollutant that industry is. But it was a huge wake-up call to learn that the fashion industry is the second-largest polluter after oil.

— Miroslava Duma