"Ultimately, what we do as musicians, I think of us as a type of emotional engineer. We essential take these sound waves, this sound, and we organize it into emotion, and that's how we connect with our audiences."

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Ideas, Mike Jones, an engineer at Google explained, were like babies - everything about their environment said they shouldn't exist. But they do. You can't dwell on problems too early, or they will swamp the virtues and you will decide not to do the project.

— Steven Levy