"You can divide airlines into two camps: expensive and cheap. But I believe that we will only distinguish between long-haul and short-haul airlines in the future."

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We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried. So you're not just getting low fares, you're also getting wonderful customer service.

— Herb Kelleher