"It should not be difficult to accept the idea that someone else is, in 'your experience of them', in part your self-creation. But it is difficult and sometimes impossible. Impossible because accepting the idea that you are in part creating your 'other' forces you to take on board a high degree of self responsibility. Few of us easily do that. p.234"

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Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.

— Max McKeown