"We build our personalities laboriously and through many years, and we cannot order fundamental changes just because we might value their utility; no button reading "positive attitude" protrudes from our hearts, and no finger can coerce positivity into immediate action by a single and painless pressing."

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Zoocentrism is the primary fallacy of human sociobiology, for this view of human behavior rests on the argument that if the actions of "lower" animals with simple nervous systems arise as genetic products of natural selection, then human behavior should have a similar basis.

— Stephen Jay Gould