"Hapscomb's Texaco sat on Number 93 just north of Arnette, a pissant four-street burg about 110 miles from Houston."

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A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus: 1. What am I trying to say? 2. What words will express it? 3. What image or idiom will make it clearer? 4. Is this image fresh enough to have an effect?

— George Orwell