"I never want to abandon my bike. I see my grandfather, now in his seventies and riding around everywhere. To me that is beautiful. And the bike must always remain a part of my life."

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Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause

— Claude C. Hopkins