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"Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are."

— Steve Jobs
steve jobs Quotes Apples,Making Money

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Steve Jobs
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Making Money

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Apple does all of its research and development in America. It has all these brilliant people sitting in Silicon Valley. But until recently, Apple made nothing in America. Zero. And the jobs that were accessible to a good, well-trained worker that knew how to do welding or assembly, none of those jobs had stayed in America. We don't have the workforce.

— Michael Porter

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That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.

— Steve Jobs

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