"I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance."

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I looked pretty crazy but at the time, you don't think anything of it. You think, "I've got an amazing job. I'm working and this is cool." I remember I was being fit to go to a premiere for something at Burberry and Christopher Bailey, who designs the clothes there, saw a picture of me and I looked weird. I had short black hair, hardly any eyebrows, I looked very very thin and he went, "We need to put Douglas in a campaign." So four days later, I was shooting a Burberry campaign because he had seen me looking crazy from the show so that was kind of funny.

— Douglas Booth