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"You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it."

— Steve Jobs
steve jobs Quotes Sells,Customers,Backwards

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Now, success is not the result of making money; making money is the result of success - and success is in direct proportion to our service. Most people have this law backwards. They believe that you're successful if you earn a lot of money. The truth is that you can only earn money after you're successful.

— Earl Nightingale

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When I read John Cage's book Silence, I was growing up in Louisville, Kentucky. For me, records were a mode of time travel and geographic travel, interfacing with a much larger world. So it seemed antiquated and backwards that Cage would be so down on them.

— David Grubbs

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