"Spend time cultivating your deepest desires, no matter how impractical or impossible they seem. It's perfectly OK to want the impossible. It's not OK to pretend that your desires don't matter."

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I always wanted to create this community that would come and tell their own story, shoot it - and watch them. The idea is to not have one entity who creates the work, the project, and another entity who consumes it; the idea is people create their own work, like somebody cultivating his garden.

— Michel Gondry