"I don't think, generally speaking, people become writers because they were the really good, really cool, attractive kid in class. I'll be honest. This is our revenge for people who were much better looking and more popular than us. I was a bit like that, I suppose."

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To the designer, great design is beautiful design. A significant amount of effort must be placed into making the product attractive. To the client, great design is effective. It must bring in customers and meet the goals put forth to the designer in the original brief. To the user, great design is functional. It’s easy to read, easy to use and easy to get out of it what was promised Truly great design, then, is when these three perspectives are considered and implemented equally to create a final product that is beautiful, effective and functional.

— Joshua Johnson