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— Stewart Raffill"I never had any connection with film or TV until I went into the business of supplying animals. It's an interesting business because you spend every day of your life on set watching other people directing and producing. It was an eye-opener."
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What I'm talking about is pre-suasion, directing their minds to the moment before they experience the content. There's this interesting study. A guy goes to a shopping mall in France. And he tries to get women's phone numbers as they pass various shops, so he could call for a date. But in neither of those cases was he very successful. He only got a number 13 percent of the time. But there was one kind of shop that doubled his success rate when women were passing it, a flower shop. Why? Because flowers put women in the mind-set of romance.
— Robert Cialdini
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The word "nice" makes me break out in hives. When someone tells me that they think my work is nice I want to take knitting needles and shove them in my ear canals. I have the same almost physical reaction to the word "interesting." The word is vague enough to mean anything and nothing. Like nice, interesting means the reader had zero connection and zero emotional response to anything in the work.
— Gina Ochsner
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