"In my firm, we dealt in lies. Advertising is that ... the skilful use of the truth to mislead, to spoil, to debase."

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Of course, there is some truth in advertising. There's yeast in bread, but you can't make bread with yeast alone. Truth in advertising is like leaven, which a woman hid in three measures of meal. It provides a suitable quantity of gas, with which to blow out a mass of crude misrepresentation into a form that the public can swallow.

— Dorothy L. Sayers