"It's very fashionable to talk about human trafficking, in this fantastic A-C hall. It's very nice for discussion, discourse, making films and everything. But it is not nice to bring them to our homes. It's not nice to give them employment in our factories, our companies. It's not nice for our children to study with their children. There it ends. That's my biggest challenge."

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Just as a moral distinction is drawn between "those at risk" and "those posing a risk", health education routinely draws a distinction between the harm caused by external causes out of the individual's control and that caused by oneself. Lifestyle risk discourse overturns the notion that health hazards in postindustrial society are out of the individual's control. On the contrary, the dominant theme of lifestyle risk discourse is the responsibility of the individual to avoid health risks for the sake of his or her own health as well as the greater good of society.

— Deborah Lupton