"My daddy says that when you do somethin' to distract you from your worstest fears, it's like whistlin' past the graveyard. You know, making a racket to keep the scaredness and the ghosts away. He says that's how we get by sometimes. But it's not weak, like hidin'...it's strong. It means you're able to go on."

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Using SROI to explore the value of our online question and answer service, askTheSite, helped us develop new mechanisms for speaking to young people and gain a real insight into the impact of our work. The project enabled us to demonstrate YouthNets commitment to robust impact measurement as well as our commercial approach to project evaluation. Perhaps most importantly, being able to assign a monetary value to askTheSite has enabled YouthNet to convey to current and potential funders how valuable the service is for both young people and the wider society in a language that they understand

— Sarah McCoy