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— Susan Estrich"People hate negative tactics, but the fact is, as the 3 a.m. ad demonstrates, they can be very effective."
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Why does almost every ad agency in the world set the time on a watch at 10:10 before photographing it?
— Philippe Petit
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The Internet is all about accessing entertainment. Realistically, 50 to 80 percent of all traffic is people downloading stuff for free. If you can turn that huge market share into something that you can monetize, even if it is just with ads, you will end up making more money than with all other revenue streams combined.
— Kim Dotcom
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