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— Susan Ward"The irony of good customer service is that over time it will bring in more new customers than promotions and price slashing ever did!"
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Don't make promises unless you will keep them. Not planning to keep them. Will keep them. Reliability is one of the keys to any good relationship, and good customer service is no exception.
— Susan Ward
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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
— Tom Peters
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