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Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.
— Tim Brown
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Woman has two works to perform: a work of differentiation, of man from herself, and a work of unification, of man with herself. ... We, woman, are now entering upon our second work.
— Laura Riding
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