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I cannot significantly improve on the assertion that it simply is proper for us, as intelligent members of the universe, to try to look after our fellow creatures, and evil for us to do otherwise.
— Colin Tudge
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Lakoff's idea is that most of our thought is guided by underlying conceptual mappings between two domains that share some content, that overlap in the sets of their attributes. ... Contrary to the assertions of Lakoff and some of the cognitive metaphor theorists, people can read through to an underlying mapping, but only when the surface metaphor is new to them.
— Don Paterson
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