"It's a hell of a responsibility to be yourself. It's much easier to be somebody else or nobody at all."

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Don't lie to anyone, but particularly don't lie to millennials. They just know. They can smell it. Be yourself: if you're old, be old. If you don't know anything about pop culture, don't pretend to know anything about pop culture. When you credit teenagers with intelligence and emotional sophistication, they respond intelligently and with emotional sophistication.

— John Green